Visual Identity for Isak Shorty



2024
Bachelor Project 
Grade: A

Art Direction/Design/Video/Photo: Diana Marie Johannessen

Stylist: Daniela Solskjær

Photo: Johannes Anker Skaaret

Lighting: Ludvig MidtvågeThe project aims to create a comprehensive visual identity for the artist Isak Shorty, designed to meet the artist's needs and the expectations of his target audience. The identity will enhance the artist's recognizability through clear and consistent design, strengthening his already strong position in the music industry.

The identity is a tribute to a digital age that has shaped the artist into who he is today. The music and aesthetics of the artist have acquired an essence of early digitization, which has influenced the design direction to incorporate key elements tailored to the artist and contemporary life. Using visual elements such as color, typography, and patterns, I have crafted a profile that will establish a solid foundation for forming a deeper connection between the artist and his audience.